Changing how the world sees sales.
End-to-end sales function design. Hiring, process, comp plans, and the playbooks that make enterprise deals repeatable.
When your SDR-to-AE handoff leaks, when close rates crater, when reps are busy but revenue is flat. I find the break.
Board member at Glencoco. I work with founders going from founder-led sales to their first real sales org.
Weekly newsletter and LinkedIn. What most sales leaders think but won't say out loud. No theory. Just what works.